Table of Contents

  1. Pre-Launch Preparation
    • Market Research for Pakistan
    • Legal Requirements for Pakistani E-commerce
    • Tools & Resources Needed
  2. Step 1: Sign Up for Shopify
    • Choosing the Right Plan (2025 Updates)
    • Setting Up Your Store Name
  3. Step 2: Customize Your Store
    • Theme Selection & Customization
    • Branding (Logo, Colors, Fonts)
  4. Step 3: Add Products
    • Product Listings Optimized for Pakistan
    • Inventory Management Tips
  5. Step 4: Set Up Payments & Shipping
    • Pakistani Payment Gateways (2025 Options)
    • Local & International Shipping Rules
  6. Step 5: Configure Taxes & Legal Pages
    • Pakistan’s Sales Tax (GST) Setup
    • Privacy Policy, Terms & Conditions
  7. Step 6: SEO & Marketing
    • On-Page SEO for Pakistani Audiences
    • Social Media Integration (TikTok, Instagram)
  8. Step 7: Launch Your Store
    • Pre-Launch Checklist
    • Post-Launch Strategies
  9. Bonus: Future Trends for 2025
    • AI Tools for Pakistani Sellers
    • Shopify’s New Features in 2025

1. Pre-Launch Preparation

Market Research for Pakistan

  • Step: Use Google Trends and Meta Audience Insights to identify trending products in Pakistan (e.g., modest fashion, tech gadgets, home decor).
  • Image Suggestion:
    • Screenshot of Google Trends showing popular search terms in Pakistan.
    • Example of a competitor analysis table (local brands like Daraz or Goto).

Legal Requirements

  • Step: Register your business with the SECP (Securities and Exchange Commission of Pakistan) and obtain an NTN (National Tax Number).
  • Image Suggestion:
    • Flowchart of business registration steps in Pakistan.
    • Screenshot of the SECP online portal.

2. Step 1: Sign Up for Shopify

  • Step: Go to Shopify.com and select a plan (e.g., شوبيفاي الأساسي for startups). Use a Pakistani bank account for billing.
  • Image Suggestion:
    • Screenshot of Shopify’s pricing page (2025) with annotations for Pakistani users.
    • Example of a store name availability check.

3. Step 2: Customize Your Store

Theme Selection

  • Step: Choose a mobile-responsive theme (e.g., فَجر or Refresh). Customize colors to match Pakistani aesthetics (e.g., green, gold).
  • Image Suggestion:
    • Before/after slider of a theme customization.
    • Palette examples with hex codes for common Pakistani brand colors.

4. Step 3: Add Products

Product Listings

  • Step: Write Urdu/English bilingual descriptions. Use high-quality images (e.g., models wearing clothing in Pakistani settings).
  • Image Suggestion:
    • Example product page with optimized titles/descriptions.
    • Image collage of “good vs. bad” product photos.

5. Step 4: Set Up Payments & Shipping

Payment Gateways

  • Step: Activate local gateways like JazzCash, EasyPaisa, or Stripe (if available in Pakistan by 2025). Enable COD (Cash on Delivery).
  • Image Suggestion:
    • Screenshot of Shopify’s payment settings with Pakistani gateways.
    • Infographic comparing transaction fees.

Shipping Rules

  • Step: Add zones for major cities (Karachi, Lahore, Islamabad) and partner with TCS or Leopards Courier.
  • Image Suggestion:
    • Map of Pakistan with shipping zones highlighted.
    • Shipping rate table with examples.

6. Step 5: Configure Taxes & Legal Pages

  • Step: Enable GST (18% as of 2024) under Settings > Taxes. Use Shopify’s policy generator for legal pages.
  • Image Suggestion:
    • Screenshot of Shopify’s tax settings with GST toggled on.
    • Example of a Privacy Policy page in Urdu/English.

7. Step 6: SEO & Marketing

On-Page SEO

  • Step: Use keywords like “buy [product] in Pakistan” in product titles. Install SEO apps like Smart SEO.
  • Image Suggestion:
    • Screenshot of an optimized product title/description.
    • Example of meta tags in Shopify’s SEO section.

Social Media Integration

  • Step: Connect Instagram Shopping and TikTok For Business. Post Reels showing product demos.
  • Image Suggestion:
    • Screenshot of Shopify’s social media channel integrations.
    • Example TikTok Reel storyboard for a Pakistani audience.

8. Step 7: Launch Your Store

  • Pre-Launch Checklist:
    • Test checkout flow with a dummy order.
    • Ensure mobile responsiveness on Pakistani networks (e.g., Zong 4G).
  • Post-Launch:
    • Run a launch discount with a promo code “PAKISTAN2025”.
    • Use Google Ads with location targeting set to Pakistan.

9. Bonus: 2025 Trends

  • AI Tools: Use Shopify’s AI product description generator for Urdu translations.
  • AR Shopping: Let customers preview products via augmented reality (e.g., furniture in their home).

Image Requirements

  1. Screenshots: Use tools like Snagit or Canva to capture/annotate Shopify settings.
  2. Original Photos: Hire a local photographer for product images (e.g., models in traditional attire).
  3. Infographics: Explain complex steps (taxes, shipping) with simple visuals.

Final Checklist for Ranking

  • Use keywords in headings, URLs, and image alt text (e.g., alt="Shopify Pakistan 2025 Setup").
  • Publish a YouTube tutorial and embed it in the article.
  • Build backlinks from Pakistani business blogs like ProPakistani.

جاناك أوباركوتي خبير في Shopify ويكتب مقالات على ecombuilderinsider.com، وهو موقع يساعدك على بناء وتنمية أعمال التجارة الإلكترونية الخاصة بك. كما أنه خبير في تصميم Shopify وتطويره وتسويقها وتحسينها والمزيد.

وهو أيضًا مؤلف كتاب في أمازون.