Selecting a Shopify plan is essential to the success of your e-commerce store. With different pricing tiers with additional costs and several features, it can be overwhelming to navigate Shopify’s layers of complexity around pricing. This detailed review takes you through Shopify’s pricing levels in 2025 and will help you select a plan that best supports your business objectives and budget.
Quick Overview: Shopify Pricing Plans at a Glance
| Piano | Prezzo mensile | Annual Price | Transaction Fees (Online, Shopify Payments) | Il migliore per |
|---|---|---|---|---|
| Antipasto | $5/month | $5/month | 2,9% + 30 centesimi | Social selling only |
| Di base | $39/mese | $29/mese | 2,9% + 30 centesimi | New online stores |
| Crescere | $105/month | $79/mese | 2,6% + 30 centesimi | Aziende in crescita |
| Avanzato | $399/month | $299/mese | 2,4% + 30 centesimi | Venditori ad alto volume |
| Più | $2,000+/month | Costume | 2.15% + 30¢ (negotiable) | Enterprise businesses |
Basic, Grow, and Advanced plans include a 3-day free trial and $1/month for the first 3 months on annual plans (25% savings).
Detailed Plan Breakdown
Starter Plan – $5/month
Best for: Social sellers or those looking to test out a minimal online presence
Caratteristiche principali:
- Sell on social media (Instagram, Facebook, WhatsApp) using Linkpop or Buy Button
- Basic mobile-optimized store
- Shopify POS Lite for in-person sales
- Unlimited products and unlimited storage
- Basic analytics
- Just email support
Transaction Fees:
- Online (Shopify Payments): 2.9% + 30¢
- Third-party-gateway: an additional 5% fee
- In-person: 2.7% + 10¢
Unique Offerings:
- Great for someone just starting out who is mainly selling on social media or pop-up shops
- Unlimited products and unlimited storage mean you can be flexible
- Super low cost means it’s great for testing the market
Basic Plan – $39/mese ($29 annually)
Ideale per: New online stores or solo entrepreneurs
Caratteristiche principali:
- Basic full online store with unlimited products and storage
- Staff accounts
- 24/7 chat and email support
- Basic reports and analytics
- Abandoned cart recovery
- Discount codes and automatic taxes
- 1,000 inventory locations
- Certificato SSL
Transaction Fees:
- Online (Shopify Payments): 2.9% + 30¢
- Third party gateways: 2% surcharge
- In-person: 2.7% + 10¢
Unique Offerings:
- Affordable full e-commerce functionality entry point
- POS Lite for small in-person sales
- A generous unlimited storage and bandwidth plan for growth
Grow Plan – $105/month ($79 annually)
Ideale per: Growing businesses with a small team
Caratteristiche principali:
- Everything in Basic +
- Staff accounts
- Professional reports
- Gift cards
- Up to 88% shipping discounts
- International markets included
- Better features for the app
Transaction Fees:
- Online (Shopify Payments): 2.6% + 30¢
- Third-party gateways: 1% surcharge
- In-person: 2.5% + 10¢
Unique Offerings:
- Advanced reporting capability and processes to make better informed decisions
- Gift cards e international markets drive revenue
- Lower fees available as revenue scales up
Advanced Plan – $399/month ($299 annually)
Ideale per: High-volume or international businesses
Caratteristiche principali:
- Everything in Grow +
- Staff accounts
- Advanced reporting builder
- Calculated shipping at real-time carrier rates
- Additional markets ($59/month each)
- Limited to Shopify Flow Automation
Transaction Fees:
- Online (Shopify Payments): 2.4% + 30¢
- Third party gateways: 0.5% surcharge
- In-person: 2.4% + 10¢
Unique Offerings:
- Custom reports based on need – great for backing up logic and findings
- Time saving through potential shipping rates and automation
- Greatly beneficial for $100,000+ spent monthly
Plus Plan – $2,000+/month ($Custom annually)
Ideale per: Enterprise-type businesses with complex needs
Caratteristiche principali:
- Everything in Advanced +
- Unlimited staff accounts
- 10x Checkout capability
- Dedicated success manager
- Priority 24/7 phone support
- POS Pro locations
- Wholesale/B2B channel
- Advanced Flow Automation
Transaction Fees:
- Negotiable, starting 2.15% + 30¢
Unique Offerings:
- Custom integrations for ERP/CRM systems
- POS Pro licenses (90% off value on $1,780/month average price)
- Scalable for high volume or B2B operations
Technical Specifications and Performance
| Funzione | Antipasto | Di base | Crescere | Avanzato | Più |
|---|---|---|---|---|---|
| Prodotti | Illimitato | Illimitato | Illimitato | Illimitato | Illimitato |
| File Storage | Illimitato | Illimitato | Illimitato | Illimitato | Illimitato |
| Conti del personale | 0 | 2 | 5 | 15 | Illimitato |
| Inventory Locations | – | 1,000 | 1,000 | 1,000 | 10,000 |
| International Markets | 0 | 3 | 3 | 3+ | 50 |
| POS Locations | Lite | Lite | Lite | Lite | 200 Pro |
| API Rate Limit | 2/sec | 4/sec | 8/sec | 16/sec | Costume |
| Product Variants | 100 | 100 | 100 | 100 | 100 |
| CDN Coverage | Globale | Globale | Globale | Globale | Global + Enhanced |
Comprehensive Cost Breakdown and Hidden Charges
Fee and Charge Review
Additional Payment Processing Fees
- Chargeback fees: $15 per chargeback (all plans)
- Failed Payment fees: $0.25 per item
- Manually processing payments: $0.30 per item
- Additional fees for international cards: 1-1.5%
- Currency conversion is: 1.5% (US) and 2% (all other countries)
Setup and Migrating fees
Data Migration
- Free self-service migration: the providers uses CSV imports
- Basic level migration help: $500 to $2,000
- Full-service migration: $2,000 to $15,000+
- Migrating for Plus plan: It’s included (with dedicated manager)
Professional services
- Store setup: Vendor consultation fees: $150-500
- Custom theme: Vendor consultation fees: $1000-10,000
- Custom app: Vendor consultation fee: $5,000-100,000+
- SEO help: Vendor consultation fees: $500-5,000
- Training: $200-500 per training session
Hidden charges and fees
Add-On-important costs
Nome di dominio
- Costo: $14-20 year for professional branding.
- Domain name is required for a custom web address.
- Can transfer domain if you currently have one.
Fees for Third-party Payments
- PayPal/Stripe ~2.9% + 30¢ PLUS Shopify fee based on plan:
- Basic plan: additional 2% fee
- Grow plan: additional 1% fee
- Advanced plan: additional 0.5% fee
- Plus plan: additional 0.2% fee
Transacting Internationally
- Currency conversion: 1.5% (U.S.) and 2% (elsewhere)
- International card accessing fees: These vary based on the plan.
- Cross-border transaction fees.
Premium Themes and Development
- Premium themes: $150-350 one time.
- Custom theme development: $5,000-50,000+
- You may find free themes. You will get limited customizations.
Popular Costs of Apps (Per Month)
Marketing via e-mail
- Shopify Email: free (limited sends)
- Klaviyo: $20-700/month
- Mailchimp: $10-300/month
Reviews and social proof
- Judge.me: $15-95/month
- Yotpo: $29-299/month
- Loox: $9.99-299/month
Gestione dell'inventario
- TradeGecko: $39-399/month
- Cin7: $325-999/month
- DEAR Inventory: $249-999/month
The estimated monthly cost chart
- For Basic plan users: An estimated total between $80-150/month, which includes the essential apps mentioned above.
- For Grow plan users: An estimated total between $150-$300/month.
- For Advanced plan users: An estimated total between $500-$1,200/month.
- For Plus plan users: An estimated total between $3,000-$10,000/per month and possibly more.
Industry-specific recommendations
Moda e abbigliamento
- Plan recommendation: Grow or Grow+ plans
- Key features needed: high-quality images, size variants, seasonal inventory
- Essential apps recommendation: size charts ($10-$30/month), AR try-on tools ($50-$200/month)
- Estimated monthly budget: $200-$500/month total
Digital Products and Services
- Recommended plan: Basic or Grow plan
- Key features needed: delivery, digital delivery, and subscription management.
- Essential apps recommendation: digital downloads ($5-$20/month), subscription tools ($30-$300/month)
- Estimated monthly budget: $100-$400/month total
Dropshipping businesses
- Recommended Plan: Basic plan, to start.
- Key features needed: sync inventory and automated fulfillment.
- Essential apps recommendation: Oberlo or DSers (free-30/month), order tracking ($10-$50/month)
- Estimated monthly budget: $80-$200/month total
Subscription Businesses
- Plan recommendation: Grow plan or Advanced plan
- Key features needed: recurring billing and customer management.
- Essential app recommendation: ReCharge (subscription service $60-500/month), customer portal ($20-$100/month)
- Estimated monthly budget: $200-$800/month total
B2B Wholesale
- Recommended plan: Plus plan
- Key features(s): wholesale pricing, bulk order, custom catalogs
- Built-in features you have: wholesale channel, custom pricing, bulk orders
- Estimated monthly budget: $3,000-$8,000/month total
Multi-Vendor Marketplace
- Recommended plan: Plus plan (you will likely require custom development based on needs)
- Key features needed: vendor management, commissions and split payments
- Custom development consultation: $50,000-$200,000+
- Monthly budget: $5,000-$15,000/month ongoing
Support & Services Level
Support response time by the plan
| Piano | Email Support | Chat Support | Phone Support | Respond time |
|---|---|---|---|---|
| Antipasto | SÌ | NO | NO | 24-48 hours |
| Di base | SÌ | 24/7 | NO | 2-8 hours |
| Crescere | SÌ | 24/7 | NO | 1-4 hours |
| Avanzato | SÌ | 24/7 | Limitato | 30min-2 hours |
| Più | SÌ | 24/7 | Priority | 15-30 minutes |
Professional Services Included
- Basic plans: single point of self-service for downside documentation, referrals, and community forums
- Grow plans: additional documentation and having access to Docs, community, and more in-depth documentation
- Advanced plans: additional support queue in priority and additional services to assist inthe troubleshooting process
- Plus plan: dedicated manager and queue for support.
Understand What Professional Services are Available
Core Plans
- Self-service resources, community forum, knowledge base
Grow Plans
- Better documentation, webinars
Advanced Plans
- Priority support (queue), troubleshoot support
Plus Plans
- Dedicated customer success manager, quarterly business reviews, custom updates, training & new Features
New Features Launch (2025)
- Mobile app updates at all levels
- Better checkout functionality (2x faster loading time)
- An advanced analytics dashboard is available for all Grow+ plans.
- New international tax regulations compliance tools
- Security feature and fraud detection enhancement
Coming Due Features
- Q2 2025 – AI recommendations in product
- Q3 2025 – Advanced B2B features will be available for Adv plans
- Q4 2025 – New International payment options coming
- API rate limit increases for all plans
Market Positioning
- More focus on growth enterprise business supported by plus enhancements
- Simplifying price (elimination/merging of some legacy fees)
- Improving competitiveness with BigCommerce by reaching feature parity
- Aggressive entry into the B2B market with wholesale tools
Details: estimated ROI / break-even calculations
Candidate example calculations
Upgrade from Basic to Grow ($50 difference per month)
- Example 1: You have a substantial Transaction volume through Shopify payments.
- You would need to achieve $16,667 a month in sales to eliminate a 0.3 % transaction fee
- Annual savings , based on selling through Shopify payments $50k/month in sales = $1,800 – $600 = $1,200 savings
- Example 2: Starting to Expand Internationally
- International markets appearing to be included = $177 value-based
- break-even = – Immediately if expanding internationally
Upgrade from Grow to Advanced ($220 difference per month)
- Example 1: functional value from having a significant transaction volume
- You would need to achieve $110,000 in sales to eliminate a 0.2 % transaction fee
- Annual savings, based on selling $200k/month in sales = $4,800 – $2,640 = $2,160 savings estimate
- Example 2: Your needs in reports are more advanced
- Custom report building = $100 – $300 value if you used a 3rd party analytics
- Flow Automation = $50 – $200 monthly value, replacing a manual repeat task
Sector Specific ROI Examples
Fashion Retailer (moderate seasonal business)
- Problem: Holiday traffic increased 3x
- Solution: Advanced plan to increase performance
- ROI: 2% increase in conversions = $50,000 increase in revenue vs $2,640/year into costs.
B2B Distributor
- Problem: Orders are processed manually, and wholesale pricing is problematic
- Solution: Plus plan, which has wholesale options.
- ROI: Save 20 hours/week while continuing to operate the business! = $52,000/year value vs $27,600 plan costs.
Migration and Onboarding Guide
Timeframes for Launch
- Basic Store Set-Up:
- Free theme = 1 – 2 weeks
- Premium theme = 2 – 4 weeks
- Custom design = 6 – 12 weeks
- Integrations (complex) = 3 – 6 months.
Data Migration Timeframes
- Up to 1,000 products = 1 – 3 days
- 1,000 – 10,000 products = 1 – 2 weeks
- 10,000+ products = 2 – 6 weeks
- Complex catalogue with variants = 4 – 8 weeks.
Migration Checklist
Before Migration
- Export all product data, customer data, and order history
- Review existing app integrations
- Plan URL hierarchy; redirects, if applicable
- Payment gateway setup
- Shipping options setup;
After Migration
- Validate the entire checkout process
- Validate all payment processing mechanisms.
- Is it mobile responsive
- Analytics tracking;
- Train staff on the current system.
Backup and Recovery Options
Data Backup
- For all Plans: Automatic daily backups of store data are provided
- Advanced+: Point-in-time restore options
- Plus: You can set up a custom backup schedule, with options to restore from multiple points
Data Recovery
- Basic/Grow: 24-48 hours recovery time.
- Advanced: 4 -12 hours recovery time.
- Plus: 1 – 4 hours recovery time, with dedicated support.
When to Upgrade: Break-Even Study
Basic to Grow Upgrade
- Monthly pricing Differentials: $50 ($40 per year)
- The break-even sales figure is approximately $20,000 per month
- Potential development reasons to upgrade:
- Lower transaction payment fees at 0.3% using Shopify Payments
- sell internationally
- upgrade for reports and professional reports needs
Grow to Advanced Upgrade
- You will pay a difference of $220 ($140 per year)
- Break-even sales figure is approximately $50,0000 per month
- Potential development reasons to upgrade:
- lower transaction payment fees at 0.2% lower in transaction fees
- more reports and advanced reports, and potential automating reports
- included up to real-time shipping calculations
Advanced to Plus Upgrade
- You will pay a difference of $1,600+/month
- Break-even sales figure is $1,000,000+/month
- Potential development reasons to upgrade:
- B2B/Wholesale operations
- integration
- needed checkout capacity for higher volume.
Real Examples / Recommendations
Solopreneur / Side Hustle
- Recommendation: Basic Plan
- Monthly budget – $80-$150 (with apps).
- Example of volume: 50 to 200 orders/month, basic website needs
- Recommended Features: up to abandoned cart recovery, basic reports, and 2 staff accounts.
Growing Business
- Recommendation: Grow Plan
- Monthly budget – $150 – $300 (with apps).
- Example of volume: 200 to 1,000 orders/month, small team, but going to the international expansion stage
- Recommended Features: professional reports, gift cards, and international markets.
Established Retailer
- Recommendation: Advanced Plan
- Monthly budget – $500 – $1,200 (with apps).
- Example of volume: 1,000+ orders/month, with multiple sales channels (retail, wholesale, online), advanced reporting
- Recommended Features: advanced report builder, Flow, multiple staff accounts.
Enterprise/Large Business
- Recommendation: Plus Plan
- Monthly budget – $3,000 – 10,000+ (with custom development).
- Example of volume: higher volume of orders, B2B, custom development with enterprise in mind
- Recommended Features: wholesale channel, dedicated support, unlimited staff.
Competitor Comparisons
Shopify vs. WooCommerce
- Shopify: $29 – $399 + transaction fees, simpler-to-use, hosted solution
- WooCommerce: $0-500+ (client hosting + plugin), more technical to use, self-hosted.
- Winner: Shopify because simple to use, WooCommerce is technically controlled.
Shopify vs BigCommerce
- Shopify: More apps and themes, transaction fees are additional when using external payment gateways
- BigCommerce: No transaction fees such as below, built-in features, fewer apps
- Winner: Shopify for apps and ecosystem development; BigCommerce only has built-in functionality.
Shopify vs. Squarespace
- Shopify: SaaS with best features for e-commerce, higher price for user.
- Squarespace: Better for “content” plus limited feature-owned e-commerce for starting
- Winner: Shopify is best for serious e-commerce, Squarespace is better for “content” sites.
Money-Saving Tips
Choose an annual plan
- Paying annually can save you 25%:
- Piano Di Base $348/year vs $468/year (saves $120)
- Piano di crescita $948/year vs $1260/year (saves $312)
- Piano Superiore $3588/year vs $4788/year (saves over $1200)
Get paid through Shopify Payments
- Avoid paying extra in transaction fees:
- Basic Plan will save you 2% on ALL transactions made using Shopify Payments
- Grow Plan will save you 1% on ALL transactions made using Shopify Payments
- Advanced Plan will save you 0.5% on ALL transactions made using Shopify Payments
Reduce app costs
- Choose multi-tools instead of single tools
- Audit your apps regularly; if the app is not being used, cancel it
- Before you add an app, consider using the built-in features that the app may provide
Plan theme investments for your store
- Free themes can be used for testing the premise of your store
- Exceptional themes ($150-$350) should only be tested once you have established revenue from your store
- Consider theme modification instead of custom, complicated development
Use the timing of your upgrades tactically
- Count the transaction volumes as you are getting billed monthly
- You should only upgrade if you can save more in transactional fees than the cost of your monthly plan
- During your upgrade to a more expensive plan, you are able to trial this for 3 giorni gratis
Domande frequenti
Q: Can I move up or down plans anytime I want?
A: Yes, you can upgrade or downgrade at any time. When you upgrade, it takes effect right away. When you downgrade, it applies to the next billing cycle.
Q: Are there any setup fees that I have to pay?
A: There are no setup fees for any plan, at all. Other incidental costs you may encounter may include the setup of a theme or the installation of purchased apps.
Q: What are the limits on the API?
A: Shopify’s API limitations are dynamic and adjust depending on your plan. Generally, more expensive plans will give more capacity to run integrations and apps.
Q: Are there discounts for non-profits or students?
A: Shopify generally does not offer discounts, with the exception of contacting them directly for non-profit or educational quote pricing.
Q: Can I negotiate pricing for Plus?
A: Yes, pricing for Plus plans can usually be negotiated based on your transaction volume, specific requirements, and length of contract.
Q: What happens if I go over my API limit?
A: Your requests will be temporarily throttled. You can upgrade to a higher plan to increase your limits or improve your app usage.
Q: Can I receive a refund if I’m not happy?
A: Shopify does not offer refunds; you can cancel at any time. Take advantage of the 3-day free trial before committing your hard-earned dollar.
Q: Are there discounts for multiple stores?
A: Plus plan customers will have the opportunity to negotiate their fees for multiple stores. Please reach out to Shopify directly for negotiated pricing for enterprise agreements.
Q: What is included with my dedicated success manager for Plus?
A: Monthly check-ins, strategic planning to increase revenue, priority escalation for support requests, and custom features.
Q: How do seasonal businesses manage plan updates?
A: You can upgrade for your peak season and downgrade at the end. Pay attention to your billing cycle so you can maximize savings.
Q: What happens to my data when I decide to cancel?
A: You can export your data at any time. After you cancel, you will have a limited window to export your data before your account is permanently deleted.
Q: Can I use my own payment processor?
A: Yes, however, you will incur additional transaction fees. Generally speaking, Shopify Payments will provide the best rates for your business.
Q: Are there limits around email sends?
A: Shopify Email is free for up to 10,000 emails per month. After 10,000 emails are sent, you will pay $1 per 1,000 emails.
Q: What is the difference between POS Lite and POS Pro?
A: POS Lite is just basic retail functionality. POS Pro comes with advanced inventory, staff management, and analytics (normally $89/month per location).
Q: Can I remove checkout fields on the lower POS plans?
A: Basic checkout fields can be restricted on all POS plans. Advanced checkout fields can only be restricted on the Plus Plan and above.
Recommendations
For New Stores
If you are new to e-commerce, start with the Basic Plan ($29/month; billed annually) due to full e-commerce functionality and affordability. The 25% discount for annual plans and the $1/month for 3 months promotion make it very cost-effective to try your business idea.
For Growing Businesses
Once you’re doing $10,000 – 50,000/month in sales, move on to the Grow Plan ($79/month; billed annually). The professional reporting, gift card functionality, and lower transaction fees justify the costs associated with upgrading to the Grow Plan.
For High Volume Sellers
Move to the Advanced Plan ($299/month; billed annually) when you’re over $100,000/month consistently. At this monthly level of sales, the advanced functionality and lowest transaction fees are a significant value.
For Enterprise Operations
If you’re looking to set up complex B2B operations online, or if you are doing enterprise-level checkout volumes of over 2,000 checkouts/month, you should look at the Plus Plan, paid monthly ($2,000 or more).
Key Takeaways
To End
- Be Conservative: Like most businesses, you should start on the Basic plan and upgrade as you grow.
- Annual Payments Save 25%: If your cash flow allows it, always go with annual billing.
- Use Shopify Payments: By using Shopify’s payment processor, you won’t incur additional transaction fees.
- Always track your metrics: Track when you’re saving transaction fees that justify a plan upgrade.
- Don’t forget about the cost of apps: Depending on your plan, budget $50-300 or more for necessary apps.
- Pay attention to the needs of your industry: The best Shopify plan for fashion is different than the best Shopify plan for B2B, which is also different than the best Shopify plan for a subscription business.
- Don’t forget growth: Pick a plan that has a path to grow with your business so you will not have to migrate often.
- Have a test plan before you commit: You have 3 days of a free trial with the Basic Plan, and $1/month for 3 months promotion for testing. Use it.
- Lastly, remember: The best plan is about more than just price. It’s about ensuring you are matching your current needs with a plan that also has room for growth. So use the free trial and $1/month offer to test features, and don’t hesitate to upgrade when your metrics show you should spend the extra $79/mese based on the features and benefits.
Pricing information and features are accurate as of October 2025.
