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How to Add an About Us Page in Shopify

DoorJanak Uparkoti

Establishing trust and connection with your audience is essential for e-commerce success. One of the easiest ways to achieve this is by creating an engaging and well-crafted About Us page. This page allows you to share your story, highlight your values, and create a powerful first impression that fosters customer loyalty.

If you’re a Shopify store owner wondering how to create and optimize an About Us page, you’re in the right place. This guide will walk you through the steps, offer actionable tips, and show you examples of effective About Us pages.

Let’s get started!

Why Is an About Us Page Essential?

The About Us page is more than just a section on your website—it’s your opportunity to establish credibility and build trust with your customers. It serves to answer questions like:

  • Who are you?
  • What does your brand stand for?
  • Why should someone choose your products or services?

An impactful About Us page can:

  • Enhance user trust
  • Strengthen brand identity
  • Increase customer engagement

It’s your chance to tell a compelling brand story that resonates with your audience.

Steps to Create an About Us Page in Shopify

Adding an About Us page in Shopify is simple with the built-in tools available on the platform. Follow these step-by-step instructions to create a professional, customized page.

Step 1: Access the Theme Editor

  1. Log into your Shopify account.
  2. From your Shopify admin dashboard, click Online Store in the left-hand menu.
  3. Select Themes and click the Customize button for your active theme.

This will take you to the visual editor where you can manage your website’s content.

Step 2: Add a New Page with the About Us Template

  1. Go to your Shopify admin dashboard and click on Pages under the Online Store section.
  2. Click the Add Page button.
  3. Enter “About Us” as the title. Use the About Us page template if available in your theme. If not, don’t worry—you can still fully customize the page.

Step 3: Customize the Page Content

Now comes the fun part—creating compelling content! Follow these steps to make your About Us page unique and engaging:

  • Text: Write about your brand’s story, mission, and what sets you apart in the industry.
  • Images: Upload branded visuals, team photos, or product shots to create a personal connection.
  • Videos (if applicable): Add short videos to showcase your brand’s personality or provide a behind-the-scenes look.

Step 4: Preview and Publish the Page

Once you’ve added and customized your content:

  1. Click the Preview button to see how your page will look to visitors.
  2. Ensure all elements are properly aligned and functional.
  3. When satisfied, click Save and then Publish to make the page live on your store.

Best Practices for Writing an Effective About Us Page

A great About Us page isn’t just about filling in content—it’s about crafting a compelling story. Here are some tips to make your page stand out.

1. Tell a Compelling Story

People connect with stories, not just businesses. Focus on sharing your brand’s origin story. Answer questions like:

  • Why did you start this business?
  • What challenges have you overcome?
  • What makes you passionate about what you do?

2. Highlight Achievements and Mission

Readers want to know what sets you apart. Use this space to:

  • Highlight milestones or awards.
  • Share your brand mission and values.

3. Include Testimonials and Social Proof

Build trust by showcasing:

  • Customer reviews.
  • Media mentions or collaborations.
  • Partner endorsements, if applicable.

4. Make It Personal and Relatable

Use a conversational tone and include personal touches, such as your team’s photos or quotes. This makes your brand feel more approachable and human.

How an About Us Page Enhances User Experience and Trust

An About Us page creates a connection between your brand and potential customers. It:

  • Builds credibility by humanizing your brand.
  • Educates customers about your values and mission.
  • Combines storytelling with trust signals like testimonials, making your brand more relatable and reliable.

In a competitive e-commerce space, this kind of authenticity can set you apart.

Tips for Optimizing Your About Us Page for SEO

To ensure your About Us page attracts organic traffic, follow these SEO best practices.

Use Keywords Strategically

Integrate relevant keywords like “About Us,” “[Your Brand] story,” or industry-specific terms naturally within your content.

Write Meta Descriptions and Page Titles

Create a meta title and description that summarizes what your About Us page offers. For example:

  • Meta Title: About Us – Learn More About [Your Brand Name]
  • Meta Description: Meet [Your Brand Name]—our story, mission, and values. Discover why thousands of customers trust us.

Add Alt Text for Images

Ensure all images on the page include descriptive alt text, incorporating relevant keywords when appropriate.

Examples of Well-Crafted About Us Pages in Shopify

1. GymShark

GymShark’s About Us page stands out with its inspiring brand mission and emphasis on community. They share their founder’s story and display a timeline of key milestones.

2. Bando

Bando’s page is quirky and engaging. The brand’s fun tone reflects their personality and resonates with their audience, making the brand instantly relatable and memorable.

3. Death Wish Coffee

This brand uses bold language and humor to communicate its unique value proposition, appealing directly to its target audience of coffee lovers looking for the strongest brew.

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