“About us” is important for you to show your visitors what you offer, what your business purpose is, your brand story, and exactly what you offer.
In our guide, we’ll tell you what you need how to add about us page in Shopify, how to create it, and provide you some examples.
Table of Contents
What to Include?
Here’s how to create and write an effective About Us page in Shopify:
- Your brand story and founding – Share your origin story and reasons for starting the business. Customers love learning about the backstory of a brand.
- Your mission and values – Communicate your driving mission and core values. This helps customers connect with the vision behind your brand.
- Your team – Introduce the key members of your team. Putting faces to your company fosters trust.
- Your brand voice – Let your brand personality shine through in the copy and images you choose. The tone should be consistent with your overall brand voice.
- Your offerings – Give a high-level overview of your products, services or areas of expertise. Share what makes you unique.
- Customer testimonials – Include social proof through customer reviews and testimonials. This builds credibility.
- Contact info – Provide phone, email, contact form or social media links so customers can get in touch.
How to Add an About Us Page in Shopify
Shopify makes it easy to create and customize an About Us page right in your online store admin. Here are two ways to add an About Us page in Shopify:
Using the Native Shopify Page Builder
Shopify has a simple drag-and-drop page builder you can use to create your About Us page:
- Go to Online Store > Pages in your Shopify admin. Click on Add Page.
- Enter a page title like “About Us” and choose a template. The “Page” template works well for About Us pages.
- Click on Add Page. Your new page will open in the page builder.
- Drag and drop Sections on the left to add text, images and other elements.
- Use the right sidebar to customize each element. Add your text, upload images, adjust colors and fonts.
- Click Save and view the live page. You can tweak the design further.
- When you’re done, click Publish to make the page live on your storefront.
Note: With the Shopify builder, you can create a polished About Us page without any design expertise. But you are limited to Shopify’s section types and templates. Let’s look at how page builder apps provide more customization options.
Using a Page Builder App
Page builder apps for Shopify let you create About Us pages with greater design flexibility. They provide advanced layouts, elements, and editing tools. Popular choices include:
- Shopify Sections – Free built-in app with pre-made sections
- PageFly – Drag-and-drop builder with 500+ templates
- Shogun – Landing page builder with premium design
- Zipify Pages – Visual editor with custom elements
How to Create About Us Page Using Page Builder?
Here is the general process for using a page builder app to create your About Us page:
- Install a page builder app like PageFly or Shogun and select an About Us template.
- Customize the template by adding your own text, images, logos and adjusting the design.
- Publish the finished page to your Shopify theme and preview the live page.
|More design flexibility beyond Shopify sections
|Can slow down page speed if bloated
|Pre-made page templates to start with
|Extra cost for premium apps
|Drag-and-drop editing interface
|Potential learning curve
|Hundreds of text, image, button elements
|Too many options can overwhelm
|Advanced styling and typography controls
|May still need CSS customization
|Shopify integration to publish pages
|Multi-page editors are complex
|Lots of template blocks for key sections
|Hard to move to a new app later
|Better handling of images and videos
|Some apps lack comprehensive features
|Grid systems for consistent alignment
|Dependent on app for ongoing updates
|Access to fonts, color palettes, icons
|Can cause issues when app subscription lapses
|No need to code means faster setup
|Risk of overstuffed pages hurting UX
Things to Look for in a Shopify Page Builder
If you choose to use an app, here are key features to look for when selecting a Shopify page builder for your About Us page:
- Page templates
- Drag-and-drop editing
- Design elements
- Image handling
- Typography controls
I have noticed that, before launching Shopify 2.0, I used Pagefly and Shogun page builder. There is drop and drag design but when you go to advanced page design, you should know some padding, margin, or some simple coding knowledge. After Shopify 2.0 themes were launched, there was already drag and drop page builder in all Shopify themes 2.0, So better to use Shopify 2.0 themes, instead of Page builder apps.
How to Add Images & Customize Your Shopify About Us Page
- With Shopify’s page builder, drag Image sections onto your page and upload your photos.
- In a page builder app, use their image elements. Upload your photos or browse app image libraries.
Tips for About Us images:
- Show your team, store, products, and graphics.
- Align visuals with your brand style.
- Optimize file size and dimensions for web.
- Add alt text for accessibility.
- Adjust size, position, and styling as needed.
Great images help tell your story and make connections. Take time to select visuals that represent your brand well and What your photo says about your business on your About Us page.
Shopify About Us Page Templates & Examples
Here are some Shopify About Us page examples and templates.
Abut us Demo Page Tutorials
Putting It All Together
The About Us page tells your brand story. Share your history, mission and values. Add photos of products, team, store. Use Shopify’s builder or a page app for design flexibility. Craft engaging content that connects with customers and builds trust. A well-done About Us converts visitors into loyal fans.