Switching from WordPress to Shopify can feel like moving houses—exciting but overwhelming. Maybe you’re tired of juggling plugins, security updates, and slow load times, or you want Shopify’s all-in-one e-commerce tools. Whatever the reason, here’s a stress-free, step-by-step guide to transferring your WordPress site to Shopify.


Why Move to Shopify?

Before we dive in, let’s address the “why”:

  • No more tech headaches: Shopify handles hosting, security, and updates.
  • Built for sales: Features like carts, payment gateways, and inventory tracking work out of the box.
  • Mobile-friendly: Every Shopify theme is optimized for phones (no extra plugins needed).

But remember: Shopify isn’t ideal for blogs or content-heavy sites. If your site is 80% blog posts, stick with WordPress.


Pre-Migration Prep Work

Don’t skip this! A little planning saves hours of cleanup later.

  1. Backup Your WordPress Site
    • Use a plugin like UpdraftPlus to save your entire site (files + database) to Google Drive or Dropbox.
    • Screenshot your site’s design (header, colors, fonts) to replicate it on Shopify.
  2. Audit Your Content
    • Delete outdated posts, unused pages, or products you no longer sell.
    • Note critical pages: About Us, Contact, FAQs.
  3. Pick a Shopify Plan
    • Start with the Shopify 3 month for 1 dollar per month. (Current offer)
    • Upgrade later if you need advanced features.

Step 1: Export Content from WordPress

A. Export Blog Posts & Pages

  1. Go to WordPress Dashboard > Tools > Export.
  2. Select All content or choose specific posts/pages.
  3. Click Download Export File (you’ll get an XML file).

B. Export Products (If You Use WooCommerce)

  1. Install the WooCommerce CSV Import Suite plugin.
  2. Go to WooCommerce > Export Products.
  3. Export as a CSV file.

No WooCommerce? Manually copy-paste product details into a spreadsheet.


Step 2: Set Up Your Shopify Store

  1. Sign Up & Choose a Domain
    • Buy a new domain via Shopify (Settings > Domains) or connect your existing one later.
  2. Import Content to Shopify
    • Blog Posts/Pages:
      • Use the Excelify app ($4.99/month) to import XML files.
      • Or manually copy-paste content into Shopify’s blog/page editor.
    • Products:
      • Go to Shopify Admin > Products > Import.
      • Upload your CSV file and map fields (e.g., Title, Price, Images).
  3. Recreate Your Design
    • Choose a Theme: Browse Shopify’s theme store (free options like Dawn work well).
    • Customize Colors/Fonts: Match your WordPress site’s branding under Online Store > Themes > Customize.
    • Add Navigation Menus: Rebuild your WordPress menus (e.g., Home, Shop, Blog) under Navigation.

Step 3: Redirect URLs & Save SEO

Broken links = lost traffic. Here’s how to avoid it:

  1. Set Up 301 Redirects
    • Install the Bulk Redirects app (free).
    • Map old WordPress URLs to new Shopify URLs (e.g., yourdomain.com/blog/post-name → yourdomain.com/blogs/news/post-name).
  2. Reclaim SEO Power
    • Meta Titles/Descriptions: Copy these from WordPress to Shopify’s SEO fields.
    • Alt Text: Re-add image descriptions in Shopify’s media library.
    • Submit your sitemap to Google Search Console (Settings > SEO > Generate sitemap).

Step 4: Test Everything

Pretend you’re a customer:

  1. Check Links
    • Click every menu item, button, and product link.
    • Use Screaming Frog (free tool) to crawl for broken links.
  2. Test Checkout
    • Do a dummy order using a real payment method (enable “test mode” in settings).
  3. Mobile Proofing
    • Open your site on your phone. Do images load fast? Is text readable?

Step 5: Go Live!

  1. Connect Your Domain
    • If using an existing domain: Update DNS settings (A record and CNAME) via your domain registrar.
    • Shopify’s guide walks you through this step-by-step.
  2. Turn Off WordPress
    • Keep WordPress active for 2-3 weeks (in case you missed redirects).
    • After that, cancel hosting or set up a “Coming Soon” page.

Post-Migration Checklist

✅ Monitor Traffic: Use Google Analytics to spot traffic drops (fix redirects ASAP).
✅ Email Subscribers: Announce your new site with a promo code (e.g., “SHOPNEW10”).
✅ Update Social Media: Change links in bios and old posts.


When to Hire a Pro (or Use Apps)

  • Complex Sites: Hire a Shopify Expert to rebuild custom features.
  • Automate Migration: Apps like Cart2Cart ($69+) transfer posts, products, and customers automatically.

WordPress vs. Shopify: Quick Comparison

FeatureWordPressShopify
Ease of UseSteep learning curveDrag-and-drop simplicity
E-Commerce ToolsRequires plugins (Woo)Built-in
CostHosting + plugins add upAll-in-one pricing
BloggingSuperiorBasic

Final Tips

  • Keep It Simple: Rebuild only what you need—don’t port over 10-year-old blog posts.
  • Backup Often: Use Shopify’s Rewind Backups app ($3/month) to avoid data disasters.

Moving to Shopify isn’t just a tech switch—it’s a fresh start. Take your time, double-check redirects, and celebrate when your first order rolls in! 🎉

Need help? Shopify’s 24/7 support team can guide you through DNS settings or app setups.