Shopify Pricing Plans 2026: Every Plan, Fee and Real Monthly Cost

So, you’re looking at Shopify and trying to work out what it will actually cost you. The plan price is the easy part. The card fees, apps and add-ons are where most new store owners get caught out.

I’m an accountant, and I look at store costs the way I’d look at any business expense: what you pay every month, what scales with sales, and when an upgrade earns its keep. Every price below comes from Shopify’s own pricing page and Help Center, checked on 1 November 2026.

Shopify Pricing Plans at a Glance (2026)

Shopify has four plans open to new US stores. The monthly fee buys you the store, hosting and checkout. What changes as you move up is the card rate, the fee for outside payment gateways, staff accounts and reporting.

	Basic	Grow	Advanced	Plus
Monthly billing	$39	$105	$399	From $2,300
Billed yearly (per month)	$29	$79	$299	1- or 3-year term
Online card rate	2.9% + 30¢	2.7% + 30¢	2.5% + 30¢	2.25% + 30¢
In-person card rate	2.6% + 10¢	2.5% + 10¢	2.4% + 10¢	2.3% + 10¢
Third-party gateway fee	2%	1%	0.6%	0.2%
Extra staff accounts	None	5	15	Unlimited
Inventory locations	10	10	10	200

Which Shopify Plan Should You Choose?

Here’s how I’d think about each plan. Start on the cheapest one that does the job, then let your sales tell you when to upgrade.

Basic: $39 a month ($29 billed yearly)

Best for: new stores, side businesses and anyone selling under about $25,000 a month online.

You get the full online store, unlimited products, checkout, discount codes, abandoned cart emails and up to 10 inventory locations. The catch is the highest card rate (2.9% + 30¢) and no extra staff accounts, so it’s really a one-person setup.

Grow: $105 a month ($79 billed yearly)

Best for: stores with a small team or steady sales of roughly $25,000 to $33,000 a month and up.

The online card rate drops to 2.7% + 30¢, the outside-gateway fee halves to 1%, and you get 5 staff accounts. If you’ve hired help, the staff accounts alone can justify the jump, because sharing one login is a security risk.

Advanced: $399 a month ($299 billed yearly)

Best for: stores doing well over $100,000 a month online.

You get the 2.5% + 30¢ online rate, a 0.6% outside-gateway fee and 15 staff accounts. On card fees alone, it only pays for itself above about $110,000 to $147,000 a month in online sales, so don’t upgrade for the badge.

Plus: from $2,300 a month

Best for: large brands that need B2B selling, many POS locations, multiple storefronts or dedicated support.

Plus starts at $2,300 a month on a 1- or 3-year subscription. You get the lowest online rate (2.25% + 30¢), unlimited staff, 200 inventory locations and 20 POS Pro locations. Most small businesses will never need it.

Shopify Transaction Fees and Card Rates Explained

This is the part that costs most stores more than the plan itself. Every online card payment through Shopify Payments has a percentage fee plus 30¢. The rate depends on your plan and the type of card.

Card type (US)	Basic	Grow	Advanced
Online, standard card	2.9% + 30¢	2.7% + 30¢	2.5% + 30¢
Online, premium card	3.5% + 30¢	3.3% + 30¢	3.1% + 30¢
Online, international card	+ 1%	+ 1%	+ 1%
In person, card	2.6% + 10¢	2.5% + 10¢	2.4% + 10¢
In person, keyed in manually	3.5% + 10¢	3.5% + 10¢	3.5% + 10¢

The third-party transaction fee

If you take payments through a provider other than Shopify Payments, Shopify adds its own fee on top of what that provider charges: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.

According to Shopify’s pricing overview, you don’t pay it on Shopify Payments, Shop Pay, Shop Pay Installments, or manual methods like cash on delivery and bank transfer. PayPal is also exempt when Shopify Payments is your main provider.

Currency conversion fees

If a customer pays in a different currency from your store, Shopify Payments charges a conversion fee. For US stores it’s 1.5%; in most other Shopify Payments countries it’s 2%, according to Shopify’s international fees page.

When Does Upgrading Your Shopify Plan Pay Off?

I get asked this a lot. The quick way to answer it is to compare the extra monthly fee with what you save on card fees. Both upgrades cut your online rate by 0.2 percentage points.

• Basic to Grow: Grow costs $66 more a month ($50 on yearly billing). At 0.2% saved, you break even at $33,000 in monthly online card sales, or $25,000 on yearly billing.
• Grow to Advanced: Advanced costs $294 more a month ($220 yearly). You break even at $147,000 a month, or $110,000 on yearly billing.
• Using an outside gateway? The fee drops from 2% to 1% on Grow, so Basic to Grow pays off at about $6,600 a month in sales through that gateway.

Below those numbers, upgrade only if you need the features: staff accounts, better reports or more POS locations.

Monthly vs Yearly Billing: How Much You Save

Paying for a year upfront cuts the plan price by roughly a quarter.

Plan	Monthly billing (12 months)	Billed yearly	You save
Basic	$468	$348	$120
Grow	$1,260	$948	$312
Advanced	$4,788	$3,588	$1,200

• Basic$468
• Grow$1,260
• Advanced$4,788

Drawn from the table above. Lowest price highlighted.

My advice: stay on monthly billing until your store has proved it can sell. Switching to yearly makes sense once you’re confident you’ll still be on Shopify in 12 months.

The Hidden Costs of Running a Shopify Store

The plan is just the starting point. These are the costs I see new owners forget to budget for.

Apps

Many stores add apps for reviews, subscriptions, upsells or shipping labels. Plenty are free or have free tiers, but paid apps are usually monthly subscriptions, and they add up fast. Check your app bill every quarter and remove anything you don’t use.

Themes

Shopify has free themes that work well. Paid themes from the Theme Store are bought from the theme developer and are final sale, so preview a theme fully before you pay.

Domain

Hosting and an SSL certificate are included, but a custom domain isn’t. You can buy one through Shopify or connect a domain you already own.

Shopify Email

You get 10,000 marketing emails a month free on Basic and above. After that, it’s $1 per 1,000 emails, getting cheaper at higher volumes. Abandoned checkout emails are always free (source).

Shopify Tax (US stores)

Shopify Tax is free on your first $100,000 of US sales. After that, it costs 0.35% of the order on Basic, Grow and Advanced (0.25% on Plus), capped at $0.99 per order. For stores created on or after 13 May 2026, that $100,000 is a lifetime threshold rather than a yearly one (source).

POS Pro for physical shops

Selling in person? POS Pro costs $89 a month per location on Basic, Grow and Advanced. Plus includes 20 POS Pro locations. Card readers and other hardware are extra.

What Shopify Really Costs Each Month

Here’s what three example US stores would pay once card fees and a modest app budget are added. I’ve assumed every sale is an online standard card payment through Shopify Payments, on monthly billing.

Store	Plan	Monthly sales	Card fees	Apps (estimate)	Total a month	Share of sales
New solo store	Basic, $39	$5,000 (100 orders)	$175	$30	$244	4.9%
Growing store	Grow, $105	$50,000 (833 orders)	$1,600	$150	$1,855	3.7%
Scaling brand	Advanced, $399	$200,000 (2,500 orders)	$5,750	$500	$6,649	3.3%

• New solo store$5,000
• Growing store$50,000
• Scaling brand$200,000

Drawn from the table above. Lowest price highlighted.

The big lesson: card fees, not the plan, are your largest Shopify cost once you’re selling. That’s why the per-order rate matters more than the sticker price as you grow.

Shopify Pricing Outside the US

Shopify sets local prices in many countries, so what you see depends on where your store is based. Your subscription is billed in US dollars, euros, British pounds or Indian rupees, depending on your location.

• Check your local price: open shopify.com/pricing from your country, or pick it in the region selector at the bottom of the page.
• Card rates differ by country. The US rates in this guide won’t match the UK, Canada, Australia or the EU exactly.
• Shopify Payments availability: it’s available in 41 countries and regions, including the US, UK, Canada, Australia, most of the EU, Japan, Singapore and the UAE (full list).
• Not on the list? You’ll need an outside payment provider, which means paying the third-party transaction fee on top of that provider’s fees.

How to Start Shopify for $1 a Month

Shopify’s current offer is a 3-day free trial with no credit card, then $1 a month for your first 3 months on most plans. After that, you move to the regular price of the plan you chose.

1. Click the link below and sign up with your email.
2. Build your store during the 3-day trial.
3. Choose a plan to keep going. You pay $1 a month for 3 months.
4. Decide before month 4 whether to stay on monthly billing or switch to yearly.

Want more detail on the trial? Read our Shopify free trial guide. Still choosing a platform? Compare the best places to sell online, or see how to start dropshipping.

Running a Shopify Store? You’ll Also Need Accounting Software

Shopify tracks your orders, but it isn’t a bookkeeping system. You’ll still need to record payouts, fees, refunds and expenses for your tax return. Those card fees we just covered are a business expense you can claim, but only if they’re recorded properly.

Or start with our guide to the best accounting software for small business, or learn how to choose accounting software.

Shopify Pricing FAQs

Final Verdict: Is Shopify Worth the Price?

For most new stores, Basic at $39 a month is the right place to start. Use Shopify Payments to avoid the extra transaction fee, keep your app list short, and stay on monthly billing until the store proves itself.

Move to Grow when you hire help or pass roughly $25,000 to $33,000 a month in online sales. Advanced and Plus only make sense for much bigger stores.

If you’re ready, the cheapest way to test Shopify right now is the 3-day free trial followed by $1 a month for 3 months.

Disclosure: we may earn a commission if you sign up through our Shopify links, at no extra cost to you. Prices and fees were checked on shopify.com and the Shopify Help Center on 1 November 2026 and can change.