Shopify Pricing Plans 2026: Every Plan, Fee, and Country Price Explained

Pricing verified March 2026. Always confirm current rates at shopify.com/pricing before committing.


If you’re trying to understand Shopify pricing plans and how much Shopify really costs in 2026, you’re not alone. The headline number on Shopify’s pricing page is just the starting point. Add Shopify transaction fees, payment processing, apps, themes, and POS tools, and your real monthly spend can be two or three times what you expected.

This guide covers every Shopify plan, every Shopify fee explained, pricing in six countries, and exactly when to upgrade — so you can decide without guesswork.

Quick answer: For most new stores, start with the Basic plan at $29/month billed annually. Once you’re doing over $30,000/month in revenue, the Grow plan’s lower transaction fees will more than pay for the upgrade.

Shopify Pricing Plans Breakdown
Shopify Pricing Plans Breakdown

Shopify Plan Comparison at a Glance (2026)

PlanMonthlyAnnual (per mo)Best For
Starter$5$5Social sellers, creators
Basic$39$29New online stores
Grow$105$79Growing businesses
Advanced$399$299Scaling brands
PlusFrom $2,300NegotiatedEnterprise / $1M+ revenue

Annual billing saves approximately 25% on Basic, Grow, and Advanced plans.


What You’ll Really Pay: The Four Cost Components

Before anything else, understand that your total Shopify cost per month has four components:

  1. Monthly subscription fee — the plan price
  2. Shopify Payments fees — charged on every transaction
  3. Third-party transaction fees — an additional charge if you don’t use Shopify Payments
  4. Add-ons — apps, premium themes, domain, email marketing

Most people only think about the first one. The others are where the real money goes.


Shopify Credit Card Rates by Plan (US — 2026)

This is one of the most important tables for calculating your real Shopify costs. These are the Shopify Payments fees by plan.

PlanOnline RateIn-Person Rate3rd-Party Gateway Fee
Starter5%5%Included in 5%
Basic2.9% + 30¢2.6% + 10¢+2%
Grow2.7% + 30¢2.5% + 10¢+1%
Advanced2.4% + 30¢2.4% + 10¢+0.6%
Plus2.15% + 30¢2.15%+0.2%

If you use Shopify Payments, the third-party gateway fee disappears entirely. If you use any other provider — Stripe, PayPal, Square — you pay both the gateway’s processing fee and Shopify’s additional transaction fee on top.


How Much Does Shopify Cost? Plan-by-Plan Breakdown

Plan 1: Shopify Starter — $5/Month

Shopify Starter Plan
shopify starter plan

The Starter plan is for creators who want to sell via checkout links only — no storefront, no SEO tools, no blog. You share product links via Instagram bio, WhatsApp, or email, and customers check out directly.

What’s included:

  • Shopify checkout links and product cards
  • Sell via social media and messaging apps
  • Basic payment processing
  • Very limited analytics

Transaction fees: 5% transaction fee plus payment processing fee — this applies whether you use Shopify Payments or a third-party gateway. The 5% covers both.

Who it’s for: Creators testing a product idea with zero setup requirements. Most serious sellers move to Basic within 60 days.

Verdict: Skip this unless you’re experimenting with minimal investment and have no need for a real storefront.


Plan 2: Shopify Basic — $39/Month ($29/Month Annual)

Basic Plan Shopify
basic plan shopify

Basic is where most new Shopify stores should start. You get a fully functioning online store with everything you need to launch, market, and sell.

What’s included:

  • Full online store with customisable theme
  • Unlimited products and bandwidth
  • 2 staff accounts
  • Basic reports
  • Up to 10 inventory locations
  • Abandoned cart recovery
  • Discount codes and gift cards
  • Up to 77% shipping discount
  • Shopify POS Lite (free in-person selling)
  • Blog and SEO tools

Shopify Payments fees: 2.9% + 30¢ online / 2.6% + 10¢ in-person

Third-party transaction fee: +2% if you use any gateway other than Shopify Payments

Who it’s for: Solo store owners launching their first Shopify store. If you’re under $10,000/month in revenue, Basic covers everything you need.

When to upgrade: Once your store consistently exceeds $30,000/month, run the numbers. At that revenue, Grow’s lower fees typically save more per month than the plan upgrade costs.


Plan 3: Shopify Grow — $105/Month ($79/Month Annual)

Shopify Grow Plan
shopify grow plan

Previously called “Shopify,” now renamed Grow. This is the plan most established ecommerce businesses run on — the right balance of cost and capability.

What’s included (everything in Basic, plus):

  • 5 staff accounts (up from 2)
  • Standard professional reports
  • Up to 88% shipping discount (vs 77% on Basic)
  • Lower payment processing fees

Shopify Payments fees: 2.7% + 30¢ online / 2.5% + 10¢ in-person

Third-party transaction fee: +1% (down from 2% on Basic)

Who it’s for: Established ecommerce businesses doing 5-figure monthly revenue with a small team.

Real cost comparison vs Basic: At $50,000/month using a third-party gateway, Grow’s 1% fee versus Basic’s 2% saves you $500/month — more than covering the $40/month plan upgrade. Most merchants upgrade too late.


Plan 4: Shopify Advanced — $399/Month ($299/Month Annual)

Shopify Advanced Plan
shopify advanced plan

Advanced has the lowest transaction fees outside of Plus, the most granular reporting, and international selling tools that matter at scale.

What’s included (everything in Grow, plus):

  • 15 staff accounts
  • Custom report builder
  • Third-party calculated shipping rates at checkout
  • Duties and import tax estimation for international orders
  • Lowest transaction fees outside of Plus

Shopify Payments fees: 2.4% + 30¢ online / 2.4% + 10¢ in-person

Third-party transaction fee: +0.6%

Who it’s for: Scaling brands doing $100,000+/month, businesses selling internationally, stores that need advanced analytics and custom reporting.

Real cost comparison vs Grow: At $200,000/month using a third-party gateway, Advanced’s 0.6% fee saves $800/month over Grow’s 1% — well above the $220/month plan cost difference.


Plan 5: Shopify Plus — From $2,300/Month

Shopify Plus
shopify plus

Shopify Plus is the enterprise-grade plan. It starts at $2,300/month on a 3-year term, or $2,500/month on a 1-year term. For very high-revenue merchants, Shopify takes a variable revenue share beyond certain thresholds instead of a flat monthly fee.

What’s included (everything in Advanced, plus):

  • 10 expansion stores (separate international storefronts or brands)
  • Unlimited staff accounts
  • Custom checkout via Checkout Extensibility
  • Shopify Flow (advanced workflow automation)
  • B2B wholesale channel built in
  • Dedicated account manager
  • Priority 24/7 support
  • Launchpad for flash sales and campaign scheduling
  • Shopify Payments fees: 2.15% + 30¢ online
  • Third-party transaction fee: +0.2% (vs 0.6% on Advanced)

Who it’s for: Businesses with $1M+ annual revenue that have genuine enterprise requirements — multiple storefronts, wholesale, custom checkout, or automation at scale. There are over 48,000 merchants on Shopify Plus globally.

Break-even analysis: When you add the value of exclusive features, Shopify Plus becomes the better option at this volume. Most merchants hit break-even around $1M annual revenue factoring in transaction fee savings plus included enterprise features.

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Shopify Transaction Fees Explained

Shopify fees explained — there are two separate layers on every transaction:

Layer 1 — Payment processing fee: Paid to the payment processor on every sale. Applies regardless of which plan you’re on.

Layer 2 — Shopify transaction fee: An additional fee paid to Shopify when you use any gateway other than Shopify Payments. Ranges from 0.2% (Plus) to 2% (Basic).

The key rule: use Shopify Payments wherever it’s available. It eliminates Layer 2 entirely.

Shopify Payments is available in 22 countries: Australia, Austria, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong SAR, Ireland, Italy, Japan, Netherlands, New Zealand, Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States.

Real Example: $100 Sale on Basic Plan

With Shopify PaymentsWith Stripe (third-party)
Processing fee$3.20 (2.9% + 30¢)$3.20 (Stripe’s rate)
Shopify transaction fee$0$2.00 (2%)
Total cost$3.20 (3.2%)$5.20 (5.2%)

That’s 63% more cost per transaction using a third-party gateway on Basic. Use Shopify Payments wherever possible.


Shopify Pricing by Country (2026)

🇺🇸 United States (USD)

PlanMonthlyAnnual (per mo)
Starter$5$5
Basic$39$29
Grow$105$79
Advanced$399$299
PlusFrom $2,300Negotiated

🇬🇧 United Kingdom (GBP)

UK merchants get lower processing rates than the US.

PlanMonthlyShopify Payments Rate
Basic~£252% + 25p
Grow~£651.7% + 25p
Advanced~£249–3441.5% + 25p

Shopify Payments available. Annual billing saves ~25%.


🇦🇺 Australia (AUD)

PlanMonthlyOnline Card Rate
Basic~A$561.75% + 30¢ AUD
Grow~A$1491.6% + 30¢ AUD
Advanced~A$5751.4% + 30¢ AUD

Shopify Payments available. Annual billing saves ~25%.


🇨🇦 Canada (CAD)

PlanMonthly
Basic~C$50–55
Grow~C$135–140
Advanced~C$517

Shopify Payments available. Note: HST/GST of 5–15% applies depending on province.


🇮🇳 India (INR)

Shopify Payments is NOT available in India. All merchants pay the third-party transaction fee on every plan.

PlanMonthly (INR)
Starter₹399
Basic₹1,499
Grow₹5,599
Advanced₹22,680
Plus₹1,52,000+

Required gateways: Razorpay, PayU, CCAvenue. Transaction fee applies on all plans.


🇮🇪 Ireland / Europe (EUR)

PlanMonthly (EUR)
Basic~€29–32
Grow~€79–92
Advanced~€299–330+

Shopify Payments available in Ireland, Germany, France, Austria, Belgium, Netherlands, Spain, Portugal, Finland, Sweden, Denmark. VAT may apply.


🌍 Other Key Markets

CountryCurrencyBasicGrowAdvanced
SingaporeSGD~S$54~S$145~S$550
New ZealandNZD~NZ$65~NZ$175~NZ$650
GermanyEUR~€29~€79~€299
FranceEUR~€29~€79~€299
JapanJPY~¥3,550~¥9,565~¥36,475

Always verify at shopify.com/pricing — exchange-rate-based pricing fluctuates. Annual billing saves ~25% in all markets.


The Hidden Costs of Shopify

Apps

App TypeExamplesMonthly Cost
Email marketingKlaviyo, Omnisend$20–$150
Product reviewsJudge.me, OkendoFree–$100
Upsells / cross-sellsReConvert, Zipify$20–$50
Loyalty rewardsSmile.io, LoyaltyLion$49–$199
SEO toolsSEOant, Plug in SEOFree–$30
SubscriptionsRecharge1% of sub revenue

Most stores running a real operation spend $50–$300/month on apps.

Themes

Free themes from Shopify (Dawn, Refresh, Sense) are production-ready. Premium themes from the Shopify Theme Store cost $150–$500 as a one-time purchase — often replacing the need for several paid apps.

Domain

Shopify domains typically start at $9 USD/year, with .com domains typically costing $11–$16/year through Shopify’s platform. The price includes automatic renewal and free WHOIS privacy protection — something third-party registrars often charge extra for. Third-party registrars like Namecheap may be cheaper initially but often have higher renewal rates and add-on fees. Overall, custom Shopify domains cost roughly $10–$30/year depending on the extension chosen.

Shopify Email

Shopify Email includes 10,000 free emails per month on all plans. Additional sends beyond that cost $1 per 1,000 emails up to 300,000. For high-volume senders, Klaviyo or Omnisend are usually more cost-effective at scale.

Shopify Tax (US Stores)

Free for your first $100,000 in annual US sales. After that, 0.35% per US transaction, capped at $0.99 per order and $5,000/year maximum.

POS Pro (Retail Add-On)

POS Lite is included free on all plans. POS Pro costs $89/month per location — required if you have a serious physical retail operation with staff management needs.

Shopify POS Hardware Costs

HardwareApprox. Price
Card reader (tap/chip/swipe)$49
POS terminal (all-in-one)$349+
Barcode scanner$229
Receipt printer$199
Cash drawer$139

Hardware is a one-time purchase per location.


Real Total Cost: What Shopify Actually Costs Per Month

New Solo Store — Basic Plan, $5,000/Month Revenue

CostMonthly
Basic plan (annual)$29
Shopify Payments (~50 orders)~$160
Apps — reviews + basic email~$30
Total~$219/month

Growing Store — Grow Plan, $50,000/Month Revenue

CostMonthly
Grow plan (annual)$79
Shopify Payments (~500 orders)~$1,500
Apps — full stack~$150
Total~$1,729/month

Scaling Brand — Advanced Plan, $200,000/Month Revenue

CostMonthly
Advanced plan (annual)$299
Shopify Payments (~2,000 orders)~$5,400
Apps — full stack + subscriptions~$400
Total~$6,099/month

Which Shopify Plan Is Right for You?

Quick Decision Table

Monthly RevenueBest PlanMonthly Cost (Annual)
$0–$10KBasic$29/mo
$10K–$80KGrow$79/mo
$80K–$300KAdvanced$299/mo
$300K+ / $1M+/yrPlusFrom $2,300/mo

Shopify’s Current Deal (March 2026)

3-day free trial, then $1/month for the first 3 months. After that, your chosen plan’s regular pricing applies.

→ Try Shopify Free — 3 Days + $1/Month for 3 Months


Frequently Asked Questions

How much does Shopify cost per month? Shopify pricing plans start at $5/month (Starter) and go up to $399/month (Advanced) for standard plans. With annual billing, Basic drops to $29/month, Grow to $79/month, and Advanced to $299/month. Shopify Plus starts from $2,300/month. Your real total cost is higher once you factor in payment processing fees, apps, and domain.

What is the cheapest Shopify plan? Starter at $5/month is cheapest, but it has no storefront — just checkout links. The cheapest plan with a full online store is Basic at $29/month billed annually.

Does Shopify charge transaction fees? Yes — but only when you use a third-party payment provider instead of Shopify Payments. Shopify transaction fees range from 0.2% (Plus) to 2% (Basic). If you use Shopify Payments, there is no additional transaction fee.

Can I use Shopify without Shopify Payments? Yes. You can use Stripe, PayPal, or Square. But Shopify charges an additional transaction fee (0.2%–2%) on every sale on top of the gateway’s own processing fees. Using Shopify Payments wherever available always results in lower total fees.

Is there a free Shopify plan? No permanent free plan. All stores get a 3-day free trial, then $1/month for the first 3 months. The default myshopify.com subdomain is free but not suitable for a professional store.

Can I switch Shopify plans at any time? Yes. Upgrades and downgrades are available anytime with no penalty. Unused time from your old plan is credited. Shopify Plus involves a contract with different switching terms.

What happens if I cancel annual billing early? No prorated refunds. Validate Shopify works for your business on the monthly plan before committing to annual.

Is Shopify available in every country? You can sell in nearly every country. However, Shopify Payments — which eliminates the transaction fee — is only available in 22 countries. Outside those, a third-party gateway is required and transaction fees always apply.

When does Shopify Plus make financial sense? When you add the value of exclusive features, Shopify Plus becomes the better option at high volume. Most merchants hit break-even around $1M annual revenue.


Final Verdict

  • Just starting out? Basic at $29/month annual — complete store, lowest cost, everything you need to launch.
  • Consistent revenue and a team? Grow at $79/month annual — transaction fee savings pay for it faster than most merchants expect.
  • Scaling past $100K/month? Advanced at $299/month — custom reporting, duties tools, and fee savings justify the upgrade.
  • Enterprise? Shopify Plus — the transaction fee savings alone make it the financially rational choice at $1M+/year.

→ Start Your Shopify Store — 3 Days Free + $1/Month for 3 Months


Running a Shopify Store? You’ll Also Need Accounting Software

If you’re managing a Shopify store, pairing it with accounting software that integrates directly is essential for tracking revenue, reconciling payments, and handling tax obligations. Xero is the strongest pick — with a native, deep integration that syncs Shopify orders, inventory, and payments automatically.


Pricing verified March 2026. Shopify pricing changes periodically — always confirm at shopify.com/pricing before signing up. Country pricing is based on March 2026 rates and may vary with exchange rates. This article contains affiliate links. We may earn a commission if you sign up through our links, at no extra cost to you.