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5 Best Heatmap Apps for Shopify in 2024

Understanding how visitors interact with your Shopify store is crucial for boosting conversions. Heatmaps provide visual insights into user behavior—enabling you to see precisely where customers click, tap, scroll, and focus their attention.

Shopify store owners can choose from several powerful heatmap tools to understand visitor behavior and optimize their site experience. The top heatmapping apps include Hotjar, Lucky Orange, VWO Heatmaps, and Crazy Egg.

With this qualitative data, you can identify issues hurting the performance of your store and continuously experiment to optimize the experience. This guide will explore the key benefits of using heatmaps and review the top software tools available.

Top 5 Heatmap Software Options for Shopify

Here are the top heatmap tools available to help optimize your Shopify store:

1. VWO Heatmaps

1. VWO Heatmaps

VWO Heatmaps is a robust visualization and analytics platform with an impressive range of capabilities:

  • Heatmaps: Classic, scroll, click, and move heatmaps
  • Recordings: Watch videos of visitor sessions
  • Form Analytics: See how visitors interact with forms
  • Surveys: Get first-hand qualitative feedback
  • A/B Testing: Experiment with optimizations

VWO Heatmaps integrates directly with Shopify which makes implementation seamless. Their dashboard and reports provide deep segmentation options allowing you to filter data by device, source, country, page, and more.

Plan Key Features Monthly Price
Starter
  • A/B Testing
  • Split URL Testing
  • Mobile Testing
  • Unlimited Experiments
  • Limited Variations/Metrics
  • Visual + Code Editor
  • Traffic Allocation
  • Email Support
$0
Growth
  • Everything in Starter
  • Unlimited Variations/Metrics
  • Advanced Targeting
  • Campaign Version History
  • Summary Reports
  • Chat Support
$286 per month, annually
Pro
  • Everything in Growth
  • Multivariate Testing
  • Multi-Device Campaigns
  • Geo & Cookie Targeting
  • Unlimited Version History
  • Advanced Reporting
  • Campaign Scheduling
  • Phone Support
$657 per month, annually
Enterprise
  • Everything in Pro
  • Personalized Content
  • Behavioral Targeting
  • API Access
  • Single Sign-On
  • Dedicated Account Manager
  • Onboarding & Training
$1,151 per month, annually

Visit VWO Heatmaps

YouTube video
VWO Heatmaps | Dashboard and Configuration Settings

2. Hotjar

2. Hotjar

Hotjar is likely the most widely-used heatmap software today. Their solution provides a suite of qualitative tools:

  • Heatmaps: Visualize clicks, taps, scrolling, and mouse movements
  • Recordings: Watch session replays to see issues firsthand
  • Surveys: Get feedback directly from visitors
  • Funnels: See drop-off rates across conversion funnels

Hotjar offers a forever free plan with limited usage and paid plans starting at $29 per month. While they don’t integrate directly with Shopify, you can install their tracking code to enable heatmaps.

Plan Key Features Price Per Month
Basic
  • 35 daily sessions
  • 20 monthly responses
  • Heatmaps & session recordings
Free forever
Plus
  • 100 daily sessions
  • 20 monthly responses
  • Segmentation & filtering
  • Unlimited surveys & feedback widgets
$39/month
$32/month annually
Business
  • 500 daily sessions
  • 20 monthly responses
  • Advanced targeting
  • Custom integrations
  • Unlimited surveys & widgets
$99/month
$80/month annually
Scale
  • 500+ daily sessions
  • 20 monthly responses
  • Funnels & trends
  • Error tracking
  • SSO & API access
  • Dedicated account manager
$213/month
$171/month annually

Visit Hotjar

YouTube video
how to install hotjar on shopify

3. Crazy Egg

3. Crazy Egg

Crazy Egg provides a suite of visual tools to help understand engagement and usage patterns:

  • Heatmaps: See clicks, taps, and focus areas
  • Scrollmaps: Visualize scrolling behavior
  • Overlays: Heatmaps overlay your actual pages
  • Confetti: See individual clicks and taps

Their heatmap overlays make it easy to align insights directly on your pages. Crazy Egg also offers a 30-day free trial so you can test it out.

Plan Key Features Price Per Month
Basic
  • 30,000 pageviews/mo
  • 25 snapshots
  • 100 recordings/mo
  • Unlimited surveys
  • 3 months storage
$29/mo
Standard
  • 75,000 pageviews/mo
  • 50 snapshots
  • 500 recordings/mo
  • Unlimited surveys
  • 1 year storage
$49/mo
Plus
  • 150,000 pageviews/mo
  • 75 snapshots
  • 1,000 recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
$99/mo
Pro
  • 500,000 pageviews/mo
  • 100 snapshots
  • 5,000 recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
$249/mo
Enterprise
  • Unlimited pageviews/mo
  • Unlimited recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
  • SSO
  • Onboarding & training
Custom quote
YouTube video
how to add crazyegg to shopify

Visit Crazy Egg

4. Mouseflow

4. Mouseflow

Mouseflow provides a range of qualitative tools including heatmaps, session recordings, form analytics, and feedback surveys.

Their heatmap visualizes mouse movements, clicking, tapping, scrolling, and focus areas across your Shopify store. Mouseflow also lets you filter data by traffic source, device, page, browser, and location.

Plan Key Features Price Per Month
Basic
  • 30,000 pageviews/mo
  • 25 snapshots
  • 100 recordings/mo
  • Unlimited surveys
  • 3 months storage
$29/mo
Standard
  • 75,000 pageviews/mo
  • 50 snapshots
  • 500 recordings/mo
  • Unlimited surveys
  • 1 year storage
$49/mo
Plus
  • 150,000 pageviews/mo
  • 75 snapshots
  • 1,000 recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
$99/mo
Pro
  • 500,000 pageviews/mo
  • 100 snapshots
  • 5,000 recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
$249/mo
Enterprise
  • Unlimited pageviews/mo
  • Unlimited recordings/mo
  • Unlimited surveys
  • 2 years storage
  • Priority support
  • SSO
  • Onboarding & training
Custom quote

Visit Mouseflow

5. Lucky Orange

5. Lucky Orange

Lucky Orange provides heatmaps, recordings, surveys, and funnel tracking for conversion optimization:

  • Heatmaps: Visualize mouse, tap, scroll, and click data
  • Recordings: Watch replays of visitor sessions
  • Surveys: Get first-hand qualitative feedback
  • Funnels: See conversion rates across channels

Their Shopify integration allows for easy implementation to start visualizing user behavior. Lucky Orange offers a free plan with limited monthly usage.

Plan Key Features Price Per Month
Free
  • 100 sessions/month
  • 30 day storage
$0/month
Build
  • 5,000 sessions/month
  • 60 day storage
$32/month annually
Grow
  • 15,000 sessions/month
  • 60 day storage
$64/month annually
Expand
  • 45,000 sessions/month
  • 60 day storage
$144/month annually
Scale
  • 300,000 sessions/month
  • 60 day storage
$600/month annually

Visit Lucky Orange

YouTube video
How to Add Lucky Orange to Shopify Store!

How Can Heatmaps Benefit Your Shopify Store?

Heatmaps overlay visibility data on top of your actual website or mobile app screens. This reveals patterns and trends in how visitors navigate and use your Shopify store.

Here are some of the key ways heatmaps provide value:

Pinpoint Usability Issues

By visualizing where customers click, tap, and scroll, heatmaps spotlight pain points in your site navigation and layout. You can see where users struggle to find important buttons or menus and update the design accordingly.

Identify Distracting Elements

Any elements that pull attention away from key actions (like adding to cart) will show up clearly on a heatmap. You can identify and remove distracting images, ads, or content.

Optimize Product Pages

Heatmaps help you determine if visitors are effectively engaging with products. You can test different layouts, image placements, descriptions, and calls-to-action.

Reduce Cart Abandonment

Many heatmaps integrate directly with Shopify to visualize behavior on your cart and checkout pages. This reveals friction areas increasing abandonment.

Improve Mobile Experience

Mobile heatmaps showcase usability issues and engagement patterns specifically on smartphones and tablets so you can optimize.

Track Scroll Depth

Scroll heatmaps show how far down each page visitors scroll before leaving. This helps you place key content further up to increase engagement.

Key Factors When Selecting Heatmap Software

With so many heatmap tools now available, it can be challenging to determine which one best fits your needs and Shopify store requirements. Here are some key factors to evaluate:

Shopify Integration

Look for heatmaps that offer direct integration with Shopify to enable tracking with minimal implementation work. Some may require placing a tracking code.

Analytics Scope

More advanced platforms like VWO and Hotjar provide a suite of tools beyond just heatmaps (recordings, surveys, etc.) while others focus specifically on heatmaps.

Custom Segmentation

The ability to filter heatmap data by device, traffic source, geo, browser, URL, and other attributes provides customized insights.

Data Visualization

Beyond classic heatmaps, some provide specialized visualizations like scrollmaps and clickmaps to hone in on specific behaviors.

Mobile and Desktop Support

Ensure the heatmap works across both mobile and desktop. Most platforms now capture tap data on mobile but some legacy ones are still desktop-only.

Customer Support

Many heatmap tools provide limited or only email support while some offer 24/7 live chat and phone assistance.

Pricing and Plans

Pricing can range from free tiers to hundreds per month based on features offered and monthly pageview limits. Evaluate your traffic volumes.

Get Started with Heatmaps for Your Shopify Store

Understanding exactly how customers interact with your Shopify store is the only way to continually optimize the experience. Heatmaps provide clear visual insights that spotlight usability issues, distractions, and friction points across devices.

Start by testing out free heatmap tools like VWO, Microsoft Clarity, and Hotjar to get familiar with the visualization capabilities. Then consider more advanced paid platforms like Crazy Egg, Mouseflow, and Lucky Orange as your needs grow.

With actionable qualitative data, you’ll be equipped to boost conversions, reduce cart abandonment, and create a Shopify store that effectively engages visitors into customers.

Janak Uparkoti

Janak Uparkoti is Shopify expert and writing articles on ecombuilderinsider.com, a site that helps you build and grow your e-commerce business. He also expert on about Shopify design, development, marketing, optimization, and more. He is also Book author at Amazon.

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